Design the Next Chapter of Your Life’s Work
— with clarity, relevance, and intent.
Design the Next Chapter of Your Life’s Work
— with clarity, relevance, and intent.
Who This Is For
FIND-YOUR-NICHE is for people at a crossroads.
You may already be successful.
But something no longer fits.
We work with experienced professionals and leaders who:
- have built credibility, but sense something no longer fits
- are navigating career, business, or identity shift
- are rethinking relevance, income, or long-term direction
- feel AI changing the rules faster than old playbooks allow
- unwilling to move fast without clarity
You don’t need more noise.
You need space to think — with a proven decision system.
What We Focus On
Deciding what matters next
The pace of change has outgrown most businesses and career paths. Experience alone is no longer enough.
Most people respond to change by moving faster. But speed without clarity compounds risks.
We work with you on:
- deciding what to focus on — and what to stop
- redesigning direction without discarding their past
- working with AI without losing judgment or identity
- moving forward with confidence, not reaction
A decision system for real life.
PRIME to PIVOT
Most pivots fail because they jump into the next step too fast.
We help you PRIME — create the conditions for better decisions by stabilising:
- direction under pressure
- credibility and relevance
- long-horizon career and income thinking
Only then does PIVOT make sense —
with intent, not urgency.
Your Next Chapter
At the heart of FIND-YOUR-NICHE is Your Next Chapter Coaching — a private, exclusive 1-1 coaching for leaders wanting meaningful transitions.
When clarity needs to go deeper
Some moments require more than reflection.
This is where we work together to:
- clarify what your next chapter is really about
- translate experience into future-ready positioning
- make deliberate decisions instead of reactive moves
- design a path forward that aligns identity, value, and intent
Strategic alignment for people who know — The quality of your next chapter depends on the quality of the decisions you make now.
Why We Are Different
Our clients often say, we are different because we seek
> Clarity before action
> Direction before execution
> Alignment before momentum
Because your next chapter won’t design itself.
You want to design it intentionally.
Principal Advisor
FIND-YOUR-NICHE is led by Shu-Tze Tan,
a transformation strategist and advisor with three decades of experience supporting individuals, leadership teams, and Fortune 100 organisations across 27+ countries through enterprise transformation, corporate restructuring, and digital change.
Through this work, she has seen the same pattern repeatedly:
high-performing individuals reaching a point where success no longer guarantees relevance.
FIND-YOUR-NICHE through The Next Chapter Advisory™ were created to address this exact moment — where strategic thinking, human judgement, and long-term intent must converge.
Clients work with Shu-Tze when they don’t need more options.
They need clarity they can stand behind.
Start Here
Clarity comes first.
You don’t need to reinvent yourself.
You need to realign the system you’re operating from.
When the stakes rise, clarity becomes a duty — not a luxury.