YOUR PIVOT IS PERSONAL. MINE WAS TOO.

I’ve Been Where You Are

You’ve spent decades building a successful career. But somewhere between achievement and responsibility, a deeper question emerges:

“What if I’ve outgrown this?”
“What’s next—and how do I design it on my own terms?”

I know that question well—because I asked it too.

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After more than 20 years in strategic leadership, transformation, and global operations across industries, I felt the nudge. The kind that asks not for reinvention, but for realignment.

Today, I guide high-performing professionals through purposeful pivots—toward a career that’s aligned, financially sustainable, and designed for their next stage of life.

SHU-TZE | Founder

Business Strategist & Executive Coach

🔹 Why This Work Matters

For years, I helped organizations strealine systems, scale teams, and guide leaders through complex market shifts.

I’ve sat at boardroom tables, led high-stakes turnarounds, and coached Fortune 100 executives across industries and continents.

But amid all the performance reviews and transformation plans, I noticed something deeper.

Many of the most accomplished professionals I knew—sharp, driven, deeply experienced—were quietly wrestling with questions they didn’t know how to voice:

"Who am I now? Where am I heading next? What do I truly want to build?"

They didn’t need another KPI.

They needed a new kind of architecture—one that connected their identity, strengths, and aspirations into a cohesive, strategic path forward.

That’s why I created the PRIME to PIVOT™ Framework—a proven, human-centered method to guide professionals through high-impact transitions with clarity, alignment, and confidence.

🔹 What Makes This Work Different

While others focus on finding the next job or personality tests…

I focus on deep alignment and practical execution.

Because you don’t need a theoretical reinvention. You need a strategy that reclaims the full value of your lived experience.

At FIND-YOUR-NICHE, we help you:

Reconnect with who you are now
Identify viable and aligned second-career options
Build visibility and voice around your expertise
Design a career or business that reflects your next-level contribution
Create a financially sound roadmap that matches your desired lifestyle

I’ve walked this road myself, and helped others navigate it with clarity and confidence.

🔹 WHY This Work Matters

This matters because you matter.
Your story, your lived experience, your voice.

It’s not about starting over.
It’s about leveraging everything you’ve already become, honoring what truly matters to you now, and building a next chapter that reflects your identity, your values, and the life you want to lead.

And in every journey—one truth always holds:

It’s never too late to lead your next chapter—with intention.

This work is deeply personal for me.

Over the years, I’ve coached:

Founders scaling purpose-led businesses
Executives preparing for life beyond the corporate ladder
Leaders reclaiming their voice after decades of service

And every time, the pivot begins with a quiet shift:
They stop shrinking.
They start owning.

You are not too late.
You are not meant to stay where you've outgrown.
And you don’t have to figure it out alone.

Let's Talk